NORCROSS, Ga., March 9—MediPurpose™, a medical device innovation and medical product distribution company, recently upgraded its Website as part of an initiative to maximize inbound marketing for attracting new medical device inventors and innovators, as well as to market its current line of safety medical products.
Built on the HubSpot content management system (CMS), the new Website follows the late-2009 launch of a fully redesigned Website at the same URL (www.medipurpose.com).
Although the new CMS-based Website looks very similar to the redesigned Website, there are some critical differences, most of which are internal.
“As a company, we are fully embracing the concept of inbound marketing for marketing our medical products and services,” said MediPurpose founder and CEO Patrick Yi. “This means getting every employee at MediPurpose to become actively involved with blogging and social media, for example. HubSpot’s CMS and many of its integrated tools will help us better fulfill our inbound marketing objectives and strategies.”
Among them are:
- Blog authoring
- Keyword research
- Web analytics
- Website navigation flexibility
A Search for Bloggers, Content Creators
In addition to relying on MediPurpose employees to create content that supports its inbound marketing ambitions, Yi said that the company is seeking outside contributors. These include bloggers and other online writers that are experienced with issues that relate to medical inventions (e.g., getting patents, startups and entrepreneurs, funding and capital) and medical product distribution (e.g., GPOs, distribution channels, regulatory requirements).
“One of the primary features of inbound marketing is that it demands interaction and engagement with one’s community,” said Yi. “A key to that engagement is to provide online content that is relevant, useful and perhaps even entertaining. Whom better to create that content than the people that have put many years of their lives into medical devices and products?”
Bloggers, white paper authors and other online content creators with experience and unique perspectives about medical devices and medical products are encouraged to submit proposals to Patrick Yi.
About MediPurpose
Founded in 1999, MediPurpose is a leading medical device company headquartered in Singapore, with offices the United States and the United Kingdom.
Known for its innovation of the SurgiLance®
Safety Lancet, MediPurpose has leveraged its success in the medical device industry to become a master medical product distributor.
MediPurpose also offers angel funding, medical product development and medical device consulting for medical
device inventors and medical product companies seeking entrance or expansion into the medical device markets.
For more information about MediPurpose's medical
products, medical distribution channel management services and medical
product development services, please visit www.medipurpose.com.