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MediPurpose Partners with European Medical Device Consultant IVDEC

Bolsters Support for MediPurpose’s Expanding Medical Device Distribution in EMEA

CARDIFF, United Kingdom, ATLANTA and SINGAPORE, June 17—MediPurpose™, a master distributor and manufacturer of medical products, today announced a new partnership with IVD Export Consultants, a U.K.-based medical device consultancy.

IVDEC will provide marketing and sales support for MediPurpose’s expanding medical product portfolio in Europe, the Middle East, Africa, Asia and Australia (EMEA), which currently includes babyLance™ safety heelsticks and SurgiLance™ safety lancets.

IVDEC logo

According to MediPurpose founder and CEO Patrick Yi, the company sought the relationship for a number of reasons, the first of which was the recent retirement of MediPurpose Group CFO and Board Director Stephen Yi, who headed the company’s U.K. office, which oversaw sales and marketing activities in Europe. A second reason relates to the company’s mission for maintaining close relationships with its customers.

“As a global company in the 21st century, we can—and frequently do—rely upon technology to provide the same high levels of service and support that we are known for in the United States and around the globe,” said Yi.

“However, it’s equally important to have ‘local’ support that intimately understands the unique needs and challenges relative to our international customers’ home countries,” said Yi. “We are confident that IVDEC will both support that objective for our current customers and to help MediPurpose’s medical products continue to expand in EMEA markets.”

IVDEC Senior Consultant Ian Southam, who will be the company’s primary liaison with MediPurpose, will be a project manager for MediPurpose’s EMEA export business.

“IVDEC is delighted to be working with MediPurpose, whose product range, we believe, is perfectly positioned to satisfy increased demand for safety needlestick devices outside of the United States,” said Southam. “With a blend of local market knowledge, international contacts and an understanding of best routes to market, IVDEC is well placed—with the support of MediPurpose, a manufacturer of high quality and reliable IVD products—to optimize the potential that exists within EMEA and beyond.”

About IVD Export Consultants (IVDEC)

From strategic planning through to management, IVDEC’s purpose is to assist companies in reaching their goals for geographic expansion.

With affiliate consultants in key markets around the globe, IVDEC provides a range of services from market evaluation, and distributor identification through to distributor engagement and management.

For more information about IVDEC, please visit www.ivdec.com.

About MediPurpose

Founded in 1999, MediPurpose is a boutique medical device company headquartered in Singapore, with offices and partnerships in the United States and EMEA/LA.

Specializing in safety sharps devices such as its flagship SurgiLance™ safety lancet and the popular babyLance™ safety heelstick, MediPurpose also offers affordable high-quality MediPlus™ Advanced Wound Care products.

The company’s Medical Device Innovation and Medical Product Distribution divisions provide angel funding and developmental expertise for new medical device inventors and innovative medical product companies that seek entrance into new medical product markets.

For more information about MediPurpose, please visit www.medipurpose.com.





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