SELANGOR, Malaysia, and NORCROSS, Ga., Feb. 21—SurgiLance further expanded its medical product distribution network in Asia when it appointed Premier Diagnostics as its distributor in Malaysia.
Premier Diagnostics Sdn Bhd, a privately owned company, has a dynamic sales team covering both East and West Malaysia. The owner, Steven Soh, has vast experience in the diagnostic business, having represented companies such as Saliva Diagnostic System Inc. (Hema-Strip & Sero-Strip HIV Rapid Test), Kinetik Pty Ltd (cytology products) and Gradipore Ltd (thrombophilia products).
"Malaysian healthcare institutions are also concerned about sharps safety in the workplace and are moving towards greater use of disposable and safety medical devices," said Soh. "Although the general market is still very price-sensitive, some market segments are very interested in safer needle devices. We are confident that the SurgiLance™ One-Step Safety Lancet will do well in these segments, and we want to position our company as a provider of innovative and safer medical products to capitalize on the growing trend towards these products in Malaysia."
"The Asian market generally lags the U.S. market by a few year," said Winnie Chan, COO of SurgiLance Pte Ltd. "With rapid dissemination of information through modern communication channels like the Internet, the lag time is getting shorter and shorter. We believe that the safety medical device market in Asia has great potential and we want to be the catalyst to grow this business."
SurgiLance Pte Ltd is a Singapore company specializing in the design, manufacture and sale of safety medical devices.
SurgiLance's first product is the revolutionary One-Step Safety Lancet. Its innovative design protects healthcare professionals from needlestick injury, and the unique one-step activation mechanism makes it extremely simple to use. It is available with either a needle or blade, each with different depths of penetration, to provide optimal blood flow for various applications and skin types.
Ed. note: This release was published prior to MediPurpose™ changing its name from its prior company name—SurgiLance—in 2006.
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